Besides a lawyer's competence, the client's next most weighty question is the price of the legal representation. I began practicing criminal law exclusively in 1989 and still carefully and deliberately set my fees. The fee should compensate me appropriately for the effort I anticipate defending my client. Additionally, the fee should be fair in that it's hopefully within the client's acceptable range. Nonetheless, when charging a legal fee I always err on the high side rather than the low.
Why should attorneys charge a premium fee? More importantly, why should clients be willing to pay? First, understand the premium fee accomplishes several objectives. It drives off low paying business you do not want anyway. It allows you to focus on quality instead of quantity. Furthermore, by reducing the number of cases you carry it allows your staff to deliver better client service. Consequently, I train my staff to dedicate themselves to extraordinary client service! This wisdom works well in the practice of law. Premium fees run-off a fair number of prospects. However, the clients that do pay get excellent and personalized service. In other words, I can work their cases more vigorously since I carry a lighter caseload.
Appeals Lawyer
In short, the best possible results come from a position of strength. Defending from a position of strength is to regularly think "outside the box," looking for innovative approaches in handling the case. However, "thinking outside the box" requires time... enormous time. So the fewer cases attorneys handle at a premium fee, the more time they have to address the specific needs of each client. The Bryan defense lawyer should strive to charge premium fees to maintain reasonable caseloads. Caseloads at levels where extraordinary client service can be provided.
The defense lawyers making a living on client volume are doing both their clients and themselves a disservice. Every client deserves the best effort we have. But attorneys can't provide extraordinary service when they are juggling 200 active cases simultaneously.
Finally, lawyers should not be afraid to charge premium fees. Clients should not be afraid to pay them. Certainly, the premium fee will exclude the price shopping prospects. But prospective clients fool themselves into believing they get quality service at a budget price. Setting fees will always remain a risk for the committed criminal defense lawyer. But without risk there is no reward. Risk big - win big. Risk little - win little. Lawyers... don't be afraid to charge the premium fee. Clients, don't be afraid to pay them. In the end the most expensive lawyer often turns out to be the cheapest.
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College Station lawyer, Stephen Gustitis, has practiced criminal law exclusively since 1990. First as an assistant district attorney with Brazos County and then in private defense practice. He is Texas Board Certified in criminal law and committed to the aggressive and ethical defense of citizens accused of crime.
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